Wednesday, July 6, 2011

Recent survey shows that Games are the most installed apps

A recent survey reveals that Games are the most installed apps category
"Games" was the number one category of apps installed on smartphones in the U.S. during Q2
The survey looked at those who had downloaded at least one app in a 30 day stretch of Q2 and found that 64% of them had downloaded at least one game in that period to lead the pack. Second belonged to apps in the "Weather" category which were installed by 60% of smartphone users during the qualifying time period. Social Networking sites (of course they're in the top 3) came in third with a 56% reading.

In a very interesting breakdown of the numbers, iOS users spend an average of 14.7 hours per month on games compared with 9.3% of Android users and only 4.7% of those using a Windows Phone 7 smartphone. With its strong business-centric appeal, there is no surprise that BlackBerry users averaged only 4.5 hours per month playing games, tying the platform with Featurephone users. The average monthly game use in the industry was 7.8 hours per month in the most recent survey.

source: Nielsen via BGR